Tuesday, December 31, 2019

Chapter 12 Assessing International Markets - 1082 Words

Chapter 12-Assessing International Markets 4. Do a country’s imports completely measure the market potential for a product? Why or why not? A country’s imports only partially measure the market potential for a product. A product might be imported with the intention to sell at stores like Target Stores, but because of various reasons, the product may not have done well in those markets and ended up in liquidation and sold at a Dollar Store. Reasons such as poor marketing efforts, lack of foreign exchange may have made it difficult to initiate a roll-out of the product, the expense of transportation of the product as well as duties and the inevitable markups that imports incur (304). There are other variables that can affect reports of†¦show more content†¦STEP support is a federal program with the purpose of increasing the number of U.S. small businesses that export and to increase the value of exports by small businesses (SBA). This STEP program provides 50 percent expense reimbursement for eligible businesses that want to attend. Organizing or getting involved in a trade mission is valuable in itself, because local firms are networking together to improve their local community. Supporting each other domestically and abroad can expedite economic progress. Participating in a trade mission, allows firms to travel with a group, which can lower your companies cost (Lansing Business News) . Attending trade fares opens doors to new revenue opportunities and expanding existing business. With more than 70 percent of the world s purchasing power located outside the US (Lansing Business News), a trade fare is a financially efficient way to introduce/meet firms from across the world, looking to develop business. One of the best benefits is the assistance in finding customers who match the firm’s qualifications and are interested in purchasing or distributing the firm’s products or services. Prior to attending trade shows, firms will receive a list of exhibitors from which they can plan to meet with. Attending business will have up to date information that can be analyzed for prospective business purposes (Lansing Business News). Trade fairs include many networking opportunities to meet and buildShow MoreRelatedMana 43221160 Words   |  5 PagesMANA 4322-007 Organizational Strategy Fall 2012 8/23/12 – 12/5/12 (Final 12/6/12) Instructor: Dwight Long Grading The five activities in which you will be participating will be combined to determine your final grade. Their respective weights are as follows: 1. Class Participation* 10% 2. Simulation** Company Performance 20% Shareholder’s Meeting and Annual Report 10% 3. Comp-XM ® Balanced Scorecard 10% Read MoreInternational Marketing Essay926 Words   |  4 PagesIDISCUSSION QUESTIONS Chapter 1: 1. To what extent is a global approach to international marketing appropriate to firms in the Asia-Pacific? Global approaches are not always relevant to firms in the Asia-Pacific apart from alerting them to the nature of the international competitive environment in which they are likely to operate. A global approach is not an operating strategy for Indigenous small and medium scale exporters (SMEs) and is only partially appropriate for local subsidiaries ofRead MoreShould Pasta Companies Be Forced For Label The Country Of Origin?1436 Words   |  6 PagesShould pasta companies be forced to label the country of origin? This past week Italy formally asked the European commission to require country of origin on pastas sold in Italy. As many expected, this has caused an uproar with international companies, most notably Canadian, who believe this requirement will cause lessen sales. Italy’s proposed plan is to show where the wheat is grown and milled on the pasta packaging. This regulation would clearly be a detriment to Canadian pasta brands and wouldRead MoreAssessing Renewable Energy Projects Essay1152 Words   |  5 Pagespossible on the context of assessing Renewable Energy Projects. In view of that, and in order to tackle this difficulty, a generic assessment model has been presented on Chapter three Within the context of studying Renewable Energy Projects, this section provides an application of the generic model as to provide a glance on the insights, or gains in knowledge that can be achieved from the exploration of capital. 4.1 Case-Study Motivations As we have previously discussed in Chapter one, the global demandRead MorePerformance1560 Words   |  7 PagesChapter 8 Verà ³nica Rosendo Rà ­os  © Observation Business Research Methods Verà ³nica Rosendo Rà ­os Enrique Pà ©rez del Campo Marketing Research CHAPTER 8. Observation â€Å"Never trust to general impressions, my boy, but concentrate yourself upon details.† Verà ³nica Rosendo Rà ­os  © Sir Arthur Conan Doyle â€Å"I believe in evidence. I believe in observation, measurement, and reasoning, confirmed by independent observers. Ill believe anything, no matter how wild and ridiculous, if thereRead MoreMeasuring Exposure to Exchange Rate Fluctuations9007 Words   |  37 PagesChapter 10 Measuring Exposure to Exchange Rate Fluctuations Lecture Outline Is Exchange Rate Risk Relevant? 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Task Environment:Read MoreInternational Strategic Management7595 Words   |  31 PagesCHAPTER 11 International Strategic Management After studying this chapter, students should be able to: Characterize the challenges of international strategic management. Assess the basic strategic alternatives available to firms. Distinguish and analyze the components of international strategy. Describe the international strategic management process. Identify and characterize the levels of international strategiesRead MoreFaculty of Law and Management: International Marketing10010 Words   |  41 PagesFaculty of Law and Management School of Business Faculty of Law and Management School of Management International Marketing MKT3IMK Subject Learning Guide 2011 Andrew Gilmore Contents 1.0 Subject information at a glance 3 2.0 Subject description 4 3.0 Learning and assessment 4 3.1 Learning objectives 4 3.2 Assessing the learning objectives 4 3.3 Assessment tasks 5 3.3.1 Overview 5 3.3.2 Case Study 6 3.3.3 Final eamination 6 3.3.4 Group assignment 6 3.4 AssessmentRead MoreInternational Trade1662 Words   |  7 Pages1. Introduction The escalating liberalization of international trade that occurred during the decades following World War II under the impulse of various multilateral agreements and organizations has brought about a dramatic change in the geographic scope of logistics and freight transportation systems. 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Monday, December 23, 2019

School Shootings Throughout the United States - 631 Words

Recently there have been many school shootings throughout the United States and the world. Most of these shooting were all connected with the shooter being on anti-depressant medications. In an article called â€Å"Medicated to death: by SSRI’s and mass killings† by Lisa Arbercheski, she writes that SSRI’s are linked to the cause of most shootings. Selective Serotonin Reuptake Inhibitors (SSRI) is one of the most popular medications taken for depression in many countries. Some are known by their popular names like Prozac, Zoloft, Celexa, and Paxil. These medications have many tests done and none of them prove that they cure depression or mood swings. Could these medications be connected to some of the most recent shootings like the one in Newton, Connecticut? The case is that these medications are causing adolescents to go on suicidal rampage shootings and the United States is trying to play it off like the medications have no connection. Many of these young pe ople committing these crimes are doing it because there is some type of rejection in their life. Doctors try to alleviate there symptoms by giving them higher doses of medication making it worse. In the article by Arbercheski she describes a shooting on December of 2000 when Micheal McDermott went on a shooting rampage at his workplace. It was determined during his trial that he had increased his antidepressant medication, Prozac, from 70 milligrams to 210 milligrams per day. There was also two other recent cases whereShow MoreRelatedMass Shootings In America Essay1327 Words   |  6 Pagesagain, devastated when Las Vegas suffered the United States worst mass shooting. One man killed over 50 people and injured 527. After he was finished firing from the 39th floor of the Mandalay Bay Resort, he committed suicide. His name was Stephan Paddock (Yan and Park). 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There have been 18 mass shootings since 2011 that have claimed the lives of over 100 innocent individuals. Illegal smuggling and purchases of ammunition by the thousand s occur frequently throughout the United States and endanger the lives of many people by acts of terrorism that strike fear and terror into the hearts of citizens. The possession of large-capacity magazines should be outlawed along with the required backgroundRead MoreThe Conspiracy Theories Of The United States1605 Words   |  7 PagesWhat if what you had been told your whole life was a lie? How would you feel if everything reported about a terrorist attack or a shooting was actually a conspiracy by the United States? What is a conspiracy? According to the Merriam-Webster dictionary, a conspiracy is â€Å"a secret plan made by two or more people that is harmful or illegal†. There are so many conspiracy theories out there in the world starting as early as the 1800s. 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Parents could send their children to school without having to worry about them being shot. In 2013, thirty school shootings took place in the United States. The most devastating school shooting in U.S. history was the Bath School shooting. On May 18, 1927, Andrew Kehoe entered the Bath Elementary School killing thirty-eight people and injuring fifty-eight. Kehoe then returned to his truck, and committed sui cide by using explosives. School teachers wouldRead MoreGun Violence And Gun Control726 Words   |  3 PagesThe two articles that I have read were â€Å"Connecticut School Shooting ‘An Attack on America’† by Ted Anthony and â€Å"The Price of Gun Control by Dan Baum. All around I believe these articles were both very interesting and both took different perspectives on the issues of guns in America. Both Anthony and Baum illustrated the different problems that we have in America and our communities with gun control and gun violence. But, they both brought the text together to relate it on a personal level. I enjoyedRead MoreThe Issue Of Gun : Americas Lifeline Essay1686 Words   |  7 Pagesthe American political scene for years and, talk about the issue has only grown. The debate has always been brought to the limelight after major shootings throughout the United States, most recently with the horrible attack at the nightclub in Orlando, Florida. According to the crowd sourced website, Mass Shooting Tracker, there have over 370 mass shootings that have taken place this year itself. The tracker considers all acts of violence where four or more people are wounded or killed. The second

Sunday, December 15, 2019

Compare and Contrast the Marketing Strategies of Li Ning Free Essays

English Language Centre Cover Sheet | Draft| X| Course Work Submission| Put an X in the box to show whether this is a draft or a credit-bearing coursework assignment Full Name (in pinyin)| | Yinqin Wang| English Name (optional)| | | ID Number| 1101133| Class (e. g. Y2_EEE_A1)| Y2_BAD_A2| Programme| Business Administration| Module Code| EAP105| Assignment Title| Compare and contrast the marketing strategies of Li Ning domestically and internationally| Submission Deadline| 22 October 2012 before 20:00| EAP Tutor’s Name| Jacqueline Banki| Final Word Count| 1057| I certify that: * I have read and understood the University’s definitions of COLLUSION and PLAGIARISM (available on p. We will write a custom essay sample on Compare and Contrast the Marketing Strategies of Li Ning or any similar topic only for you Order Now 31 of the current Academic Student Handbook of Xi’an Jiaotong-Liverpool University and in the 2011 ELC Student Handbook Appendix 2, 4, and 5). With reference to these definitions, I certify that: * I have not colluded with any other student in the preparation and production of this work; * this document has been written solely by me and in my own words except where I have clearly indicated and acknowledged that I have quoted or used figures from published or unpublished sources (including the web); * where appropriate, I have provided an honest statement of the contributions made to my work by other people including technical and other support staff. I understand that unauthorised collusion and the incorporation of material from other works without acknowledgement (plagiarism) are serious disciplinary offences. By uploading my assignment onto ICE, I formally declare that all the above statements are true. Scoring – For Teachers Use (teachers may change descriptor labels below as needed)| Marker| Initials| C| O| G| V| R| Final Mark| First – red pen| | | | | | | | Second – green pen| | | | | | | | Third (if needed)| | | | | | | | For Academic Office Use| Other Penalties| Date Received| Days Late| Late Penalty| Marker Initials| Format (Y/N)| Plagiarism Code| Collusion Code| | | | 1. | | | | | | | 2. | | | | Compare and contrast the marketing strategies of Li Ning domestically and internationally With Chinese economy developing rapidly recent years and the huge success of 2008 Beijing Olympics, Chinese sportswear market has emerged a blooming scene. Not only the mighty foreign brands such as Nike and Adidas win the favor of Chinese people, which took 10. 5% and 7. % of mainland sportswear transactions respectively in 2011, the domestic brands such as Li Ning and Anta also occupy large market share (China Daily, 2012). Li Ning, the Chinese domestic sportswear brand which bears the name of renowned Chinese gymnastic athlete Li Ning, acts a leading role in Chinese sportswear market. Only secondly to Adidas, Li Ning possesses 7. 2% market share and keeps expanding (China Daily, 2012). Not satisfied with its immense domestic achievement, Li Ning strives for more enormous stage and switches its target to international market since 2011. Notably, on the one hand, the domestic marketing strategies of Li Ning, such as opening and streamlining numerous retail stores, are somehow quite different from the international strategies like using e-commerce approach. On the other hand, the strategies domestically and internationally also share several similarities like attaching importance to branding. The emphasis of this essay is to compare and contrasts the domestic and international marketing strategies of Li Ning. Although to some extent few of these strategies are alike, Li Ning has largely followed diverse approaches domestically and internationally. To begin with, there are some similarities between the market strategies of Li Ning domestically and internationally, such as investing more in branding to cultivate its long-term competitiveness. Specifically, both domestic and international strategies take steps to sponsor famed athletes or sports team to advertise the high quality and advanced functionality of its products, which aims to make people hold a favorable impression of Li Ning. For instance, in 2012 London Olympics, various overseas medal candidates like Spain’s basketball team were signed with Li Ning (Brandchannel, 2012). Also, Li Ning grasped Chinese top gold medal forecasts in multifarious sports events like ping pong and badminton, which includes Lin Dan and Wu Mingxia who enjoy the high popularity among Chinese people (Brandchannel, 2012). Especially, the athletes who are sponsored by Li Ning are inspired to publicize Li Ning not only by wearing its products. For example, immediately after Lin Dan won the gold though the spectacular final game, the logo of Li Ning at the jersey of Lin was tugged to display a gesture of appreciations, which makes the effect of advertising cracking (Brandchannel, 2012). Furthermore, domestic strategies are also similar to international strategies in targeting young generations. Domestically, Li Ning replaced old logo and slogan to make the brand more abut to the generation born after 1990s as well as establishes new â€Å"sixth-generation stores† which attracting young clients (China Daily, 2011). World widely, Li Ning also focuses on young people because they are unbiased to Chinese brands, accustomed to shopping online and generally spend so much time surfing the Internet, which opportunely corresponds to the e-commerce strategy of Li Ning (Ad Age, 2011). Although the domestic and international strategies share some similarities, they nevertheless employ fundamentally different approaches in a number of key areas, such as using different channels to sell products. In other words, the strategies domestically direct to sell inventories mainly in solid shops, whereas the international strategies prefer using e-commerce, event marketing and digital media. In detail, numerous retail shops spread all over China are owned by Li Ning. Also, confronted the cooling Chinese economy in recent times, in order to raise the efficiency of entity sales, the company adopts measures that streamlining the network of the retail stores and entering lower tiers cities to speed eliminating premium brands by merger and acquisition(China Daily, 2012). When it turns to worldwide, to shun retail channels, Li Ning established its appropriative e-commerce sites as the only passageway to its products and released a delicate teaser video heavily on its Facebook page and twitter account (Voight, 2012). Also, microsites and events are relied to induce online buzz (Voight, 2012). In addition, the domestic and international strategies are dissimilar in the slogan and the images they are intended to shape. Domestically, Li Ning created a new slogan â€Å"make the change† to indicate that greatness is not undying, only changes can be perpetual, which not only nettles the slogan of Nike â€Å"Live through your greatness†, but also remodels the impression of Chinese people on Li Ning as a more high-end brand (Brandchannel, 2012). Internationally, the slogan â€Å"straight out of new China† demonstrates that its products leverage its rich Chinese culture and are diverse from the cheap, rough made-in-China goods as old perception considered (Voight, 2012). Furthermore, with regards to new marketing segments need to be expanded, Li Ning focus on Children garment domestically while women market segment internationally. Cooperated with local children garment firm Paclantic to design more attractive children sports and leisure clothing, the clothes could be sold in the franchised stores and affiliated shops of Li Ning in China (Wang, 2012). Nevertheless, the market segment of women who do not need intramuscular figures and desire equal positions with men are attached importance to by the international strategies of Li Ning (Warc, 2011). In summary, this essay has made comparisons and contrasts between the marketing strategies of Li Ning domestically and internationally. The domestic strategies, like the international ones, have strong sponsor awareness and also aim to attract younger generations. Despite that the international and domestic strategies have to some degree implemented similar strategies; essentially approaches are adopted in crucial areas, such as using different slogans, selling products by different channels and expanding different market segments. Although the e-commerce method ingeniously avoids complex retail channels internationally and the notion to achieve long-term profits domestically seem to be reasonable, Li Ning may ot achieve so many profits as they expected, because its vague brand positioning might cause the confusion and misconstrue of domestic people and its international consumers may despise Li Ning for its imitative logo and slogan which have some resemblance to Nike and Adidas. It is suggested that Li Ning should slow down its expansion and invest more to raise the quality and make some innovations instead of having large inventories discounted as a result of expanding too fast. Also, to have explicit brand positioning is crucial. Nonetheless, as Li Ning keeps adjusting corresponded to the changing situation and creating new products, it is too early to definitively judge whether Li Ning will have a promising future. References list Ad Age (2011). China’s Li-Ning Takes on Nike, Adidas With U. S. E-Commerce Site. [online]  New York: Ad Age. Available from: http://adage. com/article/cmo-interviews/china-s-li-ning-takes-nike-u-s-e-commerce-site/231642/. (Accessed 12 October 2012) Brandchannel (2012). London 2012: Success as Li-Ning ‘Makes a Change’ in Olympics Strategy. [online] New York: brandchannel. Available from: http://www. randchannel. com/home/post/2012/08/13/London-2012-Li-Ning-081312. aspx. (Accessed: 12 October 2012) China Daily (2011). Li Ning expects business to slow. [online] Beijing: China Daily. Available from: http://www. chinadaily. com. cn/bizchina/2011-01/18/content_11874065. htm. (Accessed: 12 October 2012) China Daily (2012). China’s sportswear brands nurse Olymp ics hangover. [online] Beijing: China Daily. Available from: http://www. chinadaily. com. cn/business/londongames/2012-07/02/content_15542591. htm. (Accessed: 12 October 2012) Voight, J. (2012). Video Is Lifeblood of Li-Ning’s ‘New China’ Sneaker Launch. online] Charlotte: ClickZ. Available from: http://www. clickz. com/clickz/news/2166538/video-lifeblood-li-nings-china-snea ker-launch. (Accessed: 12 October 2012) Warc (2011). Li-Ning plans global push. [online] London: Warc. Available from: http://www. warc. com/Content/News/Li-Ning_plans_global_push. content? ID=e7907838-2cd7-4859-ae44-f1695abdbd52;q. ( Accessed: 12 October 2012) Wang, W. (2012). Li Ning rejoins race in children’s wear market. [online] Beijing: China Daily. Available from: http://www. chinadaily. com. cn/business/2012-05/12/content_15276320. htm. (Accessed: 12 October 2012) How to cite Compare and Contrast the Marketing Strategies of Li Ning, Papers

Saturday, December 7, 2019

Climate Change And Public Health Samples for Students †MyAssignmenthe

Question: Discuss about the Climate Change And Public Health. Answer: Introduction Climate change has a negative impact on public health. Increased temperatures, extreme weather conditions, the rise in sea levels, and droughts are some of the negative outcomes of climate change that is affecting access to clean water and safe working environments. Paul, Diffenbaugh, and Kilpatrick (2017) warns on the coming public health calamity caused by climate change. Therefore, immediate action needs to be taken to prevent further degradation of the environment to prevent the heat that relates to with climate change. Having this in mind, the essay will discuss on how climate change is affecting public health and the expected public health challenges. How Climate Change is Affecting Public Health Glaciers are melting, sea levels are rising, and weather patterns changing. Extreme weather is becoming more frequent and intense, all this have detrimental effects on public health. The extreme heat leading to a significant increase in temperatures is contributing directly to respiratory and heart diseases, especially among the older population. For instance, in the heat of summer, Europe recorded approximately 70, 000 deaths. Further the high temperatures of raises pollens and many other allergens exacerbating respiratory and heart diseases (Perera 2017). In addition, the increase in rainfall caused by climatic change is affecting the supply of fresh water. The lack of fresh and clean water compromises hygiene increasing the risk of diarrhea that is killing around 750, 000 children under the age of five each year. Besides, the melting of polar ice is causing an increase in the volume of water bodies causing floods. Such floods contaminate clean water supplies increasing the chances of water- borne diseases. Further, the floods act as breeding grounds for mosquitoes, which leads to increase in Malaria cases (Lewis 2017). The Expected Public Health Challenges Climate change has posed major challenges in public health. Some of the expected public health challenges include an increase in waterborne and foodborne diseases, vector- borne illness, allergic and respiratory disorders, malnutrition, collective violence, heat disorders, and mental issues are some of the public health issues that will increase due to climate change. Further, vulnerable populations like minority groups, the poor, old people, children, and women are more at a disadvantaged position due to the health impact of climate change. Another expected public health challenge is widespread of diseases like Rift Valley fever, Malaria, West Nile virus, and encephalitis, this widespread is caused by the climatic changes (Kjellstrom, Briggs, Freyberg, Lemke, Otto and Hyatt 2016). Conclusion From the discussion, it is evident that climate change is the major cause of health related problems like respiratory and heart diseases; this poses a major health challenge to the public health. Individual choices and policies can reduce the detrimental effects of climate change producing health benefits. For instance, households and companies can adopt the use of clean energy, adopt safe use public transport, and adopt active means of movement like walking and cycling as alternatives to private vehicles. Therefore, if such measures are to be implemented, we could minimize carbon emissions and air pollutions, which is the leading cause of death. References Kjellstrom, T., Briggs, D., Freyberg, C., Lemke, B., Otto, M. and Hyatt, O., 2016. Heat, human performance, and occupational health: a key issue for the assessment of global climate change impacts.Annual review of public health,37, pp.97-112. Lewis, S., 2017. Extreme climate change: Damage and responsibility.AQ-Australian Quarterly,88(1), p.3. Perera, F.P., 2017. Multiple threats to child health from fossil fuel combustion: Impacts of air pollution and climate change.Environmental health perspectives,125(2), p.141. Paull, L.D., Diffenbaugh, N.S. and Kilpatrick, A.M., 2017, February. Drought and immunity determine the intensity of West Nile virus epidemics and climate change impacts. InProc. R. Soc. B(Vol. 284, No. 1848, p. 20162078). The Royal Society.