Saturday, January 25, 2020
Essay on The Crucible: Motivations for the Trials :: Essay on The Crucible
Motivations for the Trials in The Crucibleà à à à à In The Crucible by Arthur Miller, the madness of the Salem witch trials is explored in great detail. There are many theories as to why the witch trials came about, the most popular of which is the girls' suppressed childhoods. However, there were other factors as well, such as Abigail Williams' affair with John Proctor, the secret grudges that neighbors held against each other, and the physical and economic differences between the citizens of Salem Village. From a historical viewpoint, it is known that young girls in colonial Massachusetts were given little or no freedom to act like children. They were expected to walk straight, arms by their sides, eyes slightly downcast, and their mouths were to be shut unless otherwise asked to speak. It is not surprising that the girls would find this type of lifestyle very constricting. To rebel against it, they played pranks, such as dancing in the woods, listening to slaves' magic stories and pretending that other villagers were bewitching them. The Crucible starts after the girls in the village have been caught dancing in the woods. As one of them falls sick, rumors start to fly that there is witchcraft going on in the woods, and that the sick girl is bewitched. Once the girls talk to each other, they become more and more frightened of being accused as witches, so Abigail starts accusing others of practicing witchcraft. The other girls all join in so that the blame will not be placed on them. In the novel, Abigail starts the accusations by saying, "I go back to Jesus; I kiss his hand. I saw Sarah Good with the Devil! I saw Goody Osburn with the Devil! I saw Bridget Bishop with the Devil!" Another girl, Betty, continues the cry with, "I saw George Jacobs with the Devil! I saw Goody Howe with the Devil!" From here on, the accusations grow and grow until the jails overflow with accused witches. It must have given them an incredible sense of power when the whole town of Salem listened to their words and believed each and every accusation. After all, children were to be seen and not heard in Puritan society, and the newfound attention was probably overwhelming. In Act Three of The Crucible, the girls were called before the judges to defend themselves against the claims that they were only acting.
Thursday, January 16, 2020
Life is full of challenges Essay
Life is full of challenges. In the stories, ââ¬Å"Breaking Through Uncertainty-Welcoming Adversityâ⬠and ââ¬Å"Neighbours,â⬠written by Jim McCormick and Lien Chao, the main characters illustrate benefits derived from taking risks. Even though both people in these texts undergo personal challenges, in ââ¬Å"Neighboursâ⬠the character, Sally, receives greater benefits from taking risks than McCormick in ââ¬Å"Breaking Through Uncertainty-Welcoming Adversityâ⬠. Fear is a part of life, however, how we face it is what makes each of us unique. In the story, ââ¬Å"Breaking Through Uncertainty-Welcoming Adversityâ⬠, McCormick faces a fear of death. Although he is a very experienced jumper, one day, the lines of his parachute twisted and caused him to spiral down out of control. As he explains, ââ¬Å"The twists in the lines caused my parachute to take on an asymmetrical shape [â⬠¦] The problem occurred when the turn quickly became a rapid, diving downward s piral that was spinning me a full 360 degrees about once every secondâ⬠(7). On the other hand, the fear that Sally experiences in ââ¬Å"Neighbours,â⬠is not a physical fear of death, but rather a fear of another culture. Sally is a Chinese immigrant who fears not understanding Canadian culture and not fitting in. Read more: Essays About Challenges in Life For example, ââ¬Å"Sally is not a Canadian, but she hopes one day she will be [â⬠¦]â⬠(1). In addition, at the time, she feels ââ¬Å"inadequateâ⬠(4) and ââ¬Å"disorientatedâ⬠(8) due to a lack of understanding. McCormick and Chao also present other situations that involve mental and emotional challenges. When McCormick realizes that his expertise would not be able to solve the problem, he has the challenge of accepting this fact, ââ¬Å"Having successfully completed over 2100 jumps without having to resort to my second parachute, it was hard for me to believe I had really encountered a problem I could not solveâ⬠(7). Sometimes, being overconfident is harmful because it interferes with our ability to make the correct decision. In the end, McCormick faces his ââ¬Å"dragonâ⬠and overcomes his adversity, ââ¬Å"The real dragon is the self-doubt we carry within usâ⬠(19). While McCormickââ¬â¢s success is admirable, he overcome his self-doubt and solves his problem, Sally receives greater advantages from taking the risk of being honest about her personal situation. Sally takes a big risk immigrating to Canada. She leaves her relatives, culture, and language behind in China. Sally meets a kind elderly couple, Elizabeth and Joe who invite her to their apartment for a cup of tea and watch the fireworks. They are generous and even offer her a free refurbished vacuum.
Wednesday, January 8, 2020
Kantian Philosophy Kantian Duty Ethics Essay - 1309 Words
2. Define and describe Kantian Duty Ethics, with reference to the Principle of Universalizability and the Principle of Humanity. Do you find this theory plausible? Why or why not? Kantian Duty Ethics is named after its creator Immanuel Kant. The way the Kantian approaches morality is by Deontological ethical theory. The word deontology comes from the Greek word deon, which translates to duty. (thefreedictionary) In deontological ethics itââ¬â¢s believed that morality is primarily a matter of rights and obligations. To Kant, morality isnââ¬â¢t based on hypothetical imperatives, instead itââ¬â¢s based on a categorical imperative, which in essence you should act only on maxims that youââ¬â¢re okay with everyone else also acting on. Kant was trying to identify the ultimate principle of morality, in which he thought he found in the principle of universalizability. In the principle of universalizability, it says that an act is morally acceptable if, and only if, its maxim is universalizable. (TFOE pg. 162) Kant believed that every action has a maxim. We donââ¬â¢t always clearly have a maxim, but whenever we act we do naturally have an intention of doi ng something, and we have a reasoning for doing whether itââ¬â¢s subconsciously or not. Also, Kant believed that to judge an actionââ¬â¢s rightness you have to look at its maxim, and our morality of our actions has nothing to do with the outcome. To sort out the good maxims from the bad we have to apply universalizability. Another formulation of Kantââ¬â¢s is theShow MoreRelatedA Critique of the Categorical Imperative1689 Words à |à 7 PagesPhilosophers of his time. He was born in Koinsberg, Prussia on the 22nd of April 1724, and died on the 12th of February 1804 at the age of 79. Throughout his life Kant contributed his ideas to many major fields of Philosophy; however his biggest contribution was to the realm of ethics, when he developed the concept of the categorical imperative. He first introduced this idea in 1785 in a book he titled Groundwork for the Metaphysics of Morals. The categorical imperative was a revolutionary idea thatRead MoreThe Schiavos, Rule Utilitar ianism, and Kantian Ethics Essay1269 Words à |à 6 PagesRui Chaves The Schiavos, Rule Utilitarianism, and Kantian Ethics The case of ââ¬Å"The Schiavosâ⬠is focused primarily on one member of the family, which is Terri Schiavo. Terri had been in a coma for 13 years. Although, ââ¬Å"no one is completely sure what happened but the best guess is she suffered a heart attackâ⬠(Pierce, 64) presumably caused by her bulimia. Due to the severity of her heart attack, it left Terri with severe brain damaged which in turn left her in a persistent vegetative state which leavesRead MoreThe Between Utilitarianism And Deontology1345 Words à |à 6 Pagesworld over pain and unhappiness. In contrast, Kantââ¬â¢s Deontology focuses on honoring duties and obligations. A moral action must be ââ¬Å"considered right and good by most peopleâ⬠(Merriam-Webster). The way Kant proposes that one achieves happiness is overall superior to Utilitarianism because, by following Kantââ¬â¢s philosophy, one observes the majority s view of just action. Deontological philosophers believe in duty ethos because fr om an overall perspective it proves ethically just. The trolley scenarioRead MoreMill and Kants Efforts to Solve an Ethical Dilemma822 Words à |à 4 Pages(Reath 23). The Kantian ethical consideration requires that John contemplates whether his actions respect other human beings and whether he can will that other people in his position act in a similar manner. Kantian moral theory is an example of a deontological ethical theory where the moral worth of an action is determined by dedication to moral duty (Wood 31). In choosing whether to use the money to support family or to donate to a veteranââ¬â¢s association, John needs to consider his duty to societyRead MoreKantian Ethics And The Categorical Imperative Essay1581 Words à |à 7 PagesAnalysis of Kantian Ethics and critiques In Elements of Pure Practical Reason Book, I, Immanuel Kant, a prominent late Enlightenment Era German philosopher discusses his most famous ethical theory, the ââ¬Å"Categorical Imperative.â⬠The ââ¬Å"Categorical Imperativeâ⬠is a proposed universal law in stating all humans are forbidden from certain actions regardless of consequences. Although this is the general definition of this ethical theory, the Categorical Imperativeâ⬠exists in two above formulations, A strictRead MoreThe Kant Theory of Moral and Ethics1948 Words à |à 8 PagesI. Introduction. Philosophy plays an important role not only in modern society, but also in society as a whole. As we know philosophy can be represented as the science of contrast of different views and thoughts. Philosophers present their point of view, concerning for example, ethics, life, world outlook, and the rest of society and must choose the most suitable idea. As proven, without dispute and disagreements the philosophy couldnââ¬â¢t rise to such a high level at where it is today. Hence, theRead MoreMoral Theories Can Help Justify The Decisions That Are Made882 Words à |à 4 Pagesis that makes some actions right and others wrong. These are then used as a guide to making choices. They operate at a more general level than moral or legal principles and rules. The four main groups that one should be aware of are: Utilitarian, Kantian, Aristotelian and Feminist. Utilitarian Utilitarianism is based on maximizing human welfare, it is seen as the only way to determines the rightness of actions (Duignan, 2015). Furthermore, theory is in opposition to egoism, the view that a personRead MoreImmanuel Kant Beliefs793 Words à |à 3 Pagesthat care ethics is the better moral philosophy to follow over Kantian deontology. While both moral philosophies strongly believe in defending the dignity of our fellow man, care ethics believes that nurturance and caring is the best way to defend a personââ¬â¢s dignity, as opposed to Kant who believe that our actions alone determine our dignity and worth. There are a number of reasons why one should choose care ethics over Kantian deontology. The first reason is that, in his moral philosophy, Kant choosesRead MoreEssay on Utilitarianism And Kantian Ethics1178 Words à |à 5 Pages Utilitarianism and Kantian Ethics nbsp;nbsp;nbsp;nbsp;nbsp;Ethics is one part of philosophy that will always be studied, and like most subjects in philosophy, will never be viewed the same by everyone. There are so many cultures that have so many different beliefs about the way a persons life should be lived out. Things like religion, poverty, and mental health all contribute to our beliefs in ethics. Some people believe that the mental state of a person or the motive for that person committingRead MoreKant s Impact On Ethics1389 Words à |à 6 Pagesability of human reason to help understand the world and solve its numerous problems- including ethical ones. Kantââ¬â¢s contribution to ethics has been very substantial, and although ethics is the field heââ¬â¢s had the most profound impact on, Kant also spent his time working in other areas, such as metaphysics and epistemology. Metaphysics is defined as ââ¬Å"the branch of philosophy that deals with abstract concepts such as being, knowing, substance, cause, i dentity, time, and spaceâ⬠(Wikipedia). During his time
Tuesday, December 31, 2019
Chapter 12 Assessing International Markets - 1082 Words
Chapter 12-Assessing International Markets 4. Do a countryââ¬â¢s imports completely measure the market potential for a product? Why or why not? A countryââ¬â¢s imports only partially measure the market potential for a product. A product might be imported with the intention to sell at stores like Target Stores, but because of various reasons, the product may not have done well in those markets and ended up in liquidation and sold at a Dollar Store. Reasons such as poor marketing efforts, lack of foreign exchange may have made it difficult to initiate a roll-out of the product, the expense of transportation of the product as well as duties and the inevitable markups that imports incur (304). There are other variables that can affect reports ofâ⬠¦show more contentâ⬠¦STEP support is a federal program with the purpose of increasing the number of U.S. small businesses that export and to increase the value of exports by small businesses (SBA). This STEP program provides 50 percent expense reimbursement for eligible businesses that want to attend. Organizing or getting involved in a trade mission is valuable in itself, because local firms are networking together to improve their local community. Supporting each other domestically and abroad can expedite economic progress. Participating in a trade mission, allows firms to travel with a group, which can lower your companies cost (Lansing Business News) . Attending trade fares opens doors to new revenue opportunities and expanding existing business. With more than 70 percent of the world s purchasing power located outside the US (Lansing Business News), a trade fare is a financially efficient way to introduce/meet firms from across the world, looking to develop business. One of the best benefits is the assistance in finding customers who match the firmââ¬â¢s qualifications and are interested in purchasing or distributing the firmââ¬â¢s products or services. Prior to attending trade shows, firms will receive a list of exhibitors from which they can plan to meet with. Attending business will have up to date information that can be analyzed for prospective business purposes (Lansing Business News). Trade fairs include many networking opportunities to meet and buildShow MoreRelatedMana 43221160 Words à |à 5 PagesMANA 4322-007 Organizational Strategy Fall 2012 8/23/12 ââ¬â 12/5/12 (Final 12/6/12) Instructor: Dwight Long Grading The five activities in which you will be participating will be combined to determine your final grade. Their respective weights are as follows: 1. Class Participation* 10% 2. Simulation** Company Performance 20% Shareholderââ¬â¢s Meeting and Annual Report 10% 3. Comp-XMà ® Balanced Scorecard 10% Read MoreInternational Marketing Essay926 Words à |à 4 PagesIDISCUSSION QUESTIONS Chapter 1: 1. To what extent is a global approach to international marketing appropriate to firms in the Asia-Pacific? Global approaches are not always relevant to firms in the Asia-Pacific apart from alerting them to the nature of the international competitive environment in which they are likely to operate. A global approach is not an operating strategy for Indigenous small and medium scale exporters (SMEs) and is only partially appropriate for local subsidiaries ofRead MoreShould Pasta Companies Be Forced For Label The Country Of Origin?1436 Words à |à 6 PagesShould pasta companies be forced to label the country of origin? This past week Italy formally asked the European commission to require country of origin on pastas sold in Italy. As many expected, this has caused an uproar with international companies, most notably Canadian, who believe this requirement will cause lessen sales. Italyââ¬â¢s proposed plan is to show where the wheat is grown and milled on the pasta packaging. This regulation would clearly be a detriment to Canadian pasta brands and wouldRead MoreAssessing Renewable Energy Projects Essay1152 Words à |à 5 Pagespossible on the context of assessing Renewable Energy Projects. In view of that, and in order to tackle this difficulty, a generic assessment model has been presented on Chapter three Within the context of studying Renewable Energy Projects, this section provides an application of the generic model as to provide a glance on the insights, or gains in knowledge that can be achieved from the exploration of capital. 4.1 Case-Study Motivations As we have previously discussed in Chapter one, the global demandRead MorePerformance1560 Words à |à 7 PagesChapter 8 Verà ³nica Rosendo Rà os à © Observation Business Research Methods Verà ³nica Rosendo Rà os Enrique Pà ©rez del Campo Marketing Research CHAPTER 8. Observation ââ¬Å"Never trust to general impressions, my boy, but concentrate yourself upon details.â⬠Verà ³nica Rosendo Rà os à © Sir Arthur Conan Doyle ââ¬Å"I believe in evidence. I believe in observation, measurement, and reasoning, confirmed by independent observers. Ill believe anything, no matter how wild and ridiculous, if thereRead MoreMeasuring Exposure to Exchange Rate Fluctuations9007 Words à |à 37 PagesChapter 10 Measuring Exposure to Exchange Rate Fluctuations Lecture Outline Is Exchange Rate Risk Relevant? Transaction Exposure Estimating ââ¬Å"Netâ⬠Cash Flows in Each Currency Measuring the Potential Impact of the Currency Exposure Assessing Transaction Exposure Based on Value-at-Risk Economic Exposure Economic Exposure to Local Currency Appreciation Economic Exposure to Local Currency Depreciation Economic Exposure of Domestic Firms Measuring Economic Exposure Translation Exposure Does TranslationRead MoreGlanbias Internal and External Environment3190 Words à |à 13 PagesThe Organisational Domain and The External Environment An organisationââ¬â¢s domain is its chosen environmental field of action. It is the territory that the organisation stakes out for itself with regard to products, services and markets served. This is also strongly affected by the organisationââ¬â¢s external environment. The external environment incorporates all the elements that exist outside the boundary of the organisation and have the potential to affect all or part of the organisation. Task Environment:Read MoreInternational Strategic Management7595 Words à |à 31 PagesCHAPTER 11 International Strategic Management After studying this chapter, students should be able to: Characterize the challenges of international strategic management. Assess the basic strategic alternatives available to firms. Distinguish and analyze the components of international strategy. Describe the international strategic management process. 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Monday, December 23, 2019
School Shootings Throughout the United States - 631 Words
Recently there have been many school shootings throughout the United States and the world. Most of these shooting were all connected with the shooter being on anti-depressant medications. In an article called ââ¬Å"Medicated to death: by SSRIââ¬â¢s and mass killingsâ⬠by Lisa Arbercheski, she writes that SSRIââ¬â¢s are linked to the cause of most shootings. Selective Serotonin Reuptake Inhibitors (SSRI) is one of the most popular medications taken for depression in many countries. Some are known by their popular names like Prozac, Zoloft, Celexa, and Paxil. These medications have many tests done and none of them prove that they cure depression or mood swings. Could these medications be connected to some of the most recent shootings like the one in Newton, Connecticut? The case is that these medications are causing adolescents to go on suicidal rampage shootings and the United States is trying to play it off like the medications have no connection. Many of these young pe ople committing these crimes are doing it because there is some type of rejection in their life. Doctors try to alleviate there symptoms by giving them higher doses of medication making it worse. In the article by Arbercheski she describes a shooting on December of 2000 when Micheal McDermott went on a shooting rampage at his workplace. It was determined during his trial that he had increased his antidepressant medication, Prozac, from 70 milligrams to 210 milligrams per day. There was also two other recent cases whereShow MoreRelatedMass Shootings In America Essay1327 Words à |à 6 Pagesagain, devastated when Las Vegas suffered the United States worst mass shooting. One man killed over 50 people and injured 527. After he was finished firing from the 39th floor of the Mandalay Bay Resort, he committed suicide. His name was Stephan Paddock (Yan and Park). When most people think of a mass shooting, they think of a terroristic act or someone shooting at a large group of innocent cit izens, like Columbine High School or Sandy Hook Elementary School. In actuality, most people do not realizeRead MoreGun Ownership Should Be Banned1512 Words à |à 7 Pagesto reduce crime rates and ensure the protection of our nationââ¬â¢s people. Throughout the United States, gun control has become a controversial issue due to gun advocates strongly believing their 2nd Amendment rights guarantee them legal access to guns. Although gun advocates view gun ownership as self defense, the government and gun control supporters have noticed that legal distribution of guns has been linked to school shootings, homicide, and violent crimes. Furthermore, legal distribution of gunsRead MorePros And Cons Of Gun Shootings1044 Words à |à 5 PagesWould background checks prevent further tragic mass shootings from reoccurring? There have been 18 mass shootings since 2011 that have claimed the lives of over 100 innocent individuals. Illegal smuggling and purchases of ammunition by the thousand s occur frequently throughout the United States and endanger the lives of many people by acts of terrorism that strike fear and terror into the hearts of citizens. The possession of large-capacity magazines should be outlawed along with the required backgroundRead MoreThe Conspiracy Theories Of The United States1605 Words à |à 7 PagesWhat if what you had been told your whole life was a lie? How would you feel if everything reported about a terrorist attack or a shooting was actually a conspiracy by the United States? What is a conspiracy? According to the Merriam-Webster dictionary, a conspiracy is ââ¬Å"a secret plan made by two or more people that is harmful or illegalâ⬠. There are so many conspiracy theories out there in the world starting as early as the 1800s. These theories range from scientific, terrorist, criminal, politicalRead MoreThe Feasibility Of Arming Security Guards885 Words à |à 4 Pagesfirearms in our state, and researched conducted in Linn Benton Com munity Collegeââ¬â¢s policies on guns. We investigated into LBCCââ¬â¢s finances for the conditions and costs that altering the policy entail, as well as what needs to take place before allowing armed security. Furthermore, research was conducted into other educational facilities that already have armed guards- the benefits, as well as the downfalls. With the gathered information, we concluded that including an armed guard in our school safety measuresRead MoreThe Government Authority Of The United States1558 Words à |à 7 PagesWhen one looks at federalism throughout the United States, do most think that it is still relevant to this day? Some think that it has remained consistent since the passing of the Constitution. But some people in todayââ¬â¢s society think that the government authority that is supposed to be shared between the national and local governments is starting to be overpowered by federal law and local and state governments are not getting the rights promis ed to them years ago when the Constitution was passedRead MoreMass Shootings During The United States Essay1555 Words à |à 7 PagesIntroduction The United States have experienced a vast of disasters with mass shootings, causing an emotional breakdown worldwide. Crimes continue to happen every day and not just in the United States but in other countries as well. Whether a person decides to randomly shoot because of their views on the world or have decided to shoot out of revenge to gain some type of closure, is something in which we are witnesses to every day. This essay will analyze the different mass shootings in which we haveRead MoreGuns in Schools855 Words à |à 3 Pagesa world where school shootings did not exist. Parents could send their children to school without having to worry about them being shot. In 2013, thirty school shootings took place in the United States. The most devastating school shooting in U.S. history was the Bath School shooting. On May 18, 1927, Andrew Kehoe entered the Bath Elementary School killing thirty-eight people and injuring fifty-eight. Kehoe then returned to his truck, and committed sui cide by using explosives. School teachers wouldRead MoreGun Violence And Gun Control726 Words à |à 3 PagesThe two articles that I have read were ââ¬Å"Connecticut School Shooting ââ¬ËAn Attack on Americaââ¬â¢Ã¢â¬ by Ted Anthony and ââ¬Å"The Price of Gun Control by Dan Baum. All around I believe these articles were both very interesting and both took different perspectives on the issues of guns in America. Both Anthony and Baum illustrated the different problems that we have in America and our communities with gun control and gun violence. But, they both brought the text together to relate it on a personal level. I enjoyedRead MoreThe Issue Of Gun : Americas Lifeline Essay1686 Words à |à 7 Pagesthe American political scene for years and, talk about the issue has only grown. The debate has always been brought to the limelight after major shootings throughout the United States, most recently with the horrible attack at the nightclub in Orlando, Florida. According to the crowd sourced website, Mass Shooting Tracker, there have over 370 mass shootings that have taken place this year itself. The tracker considers all acts of violence where four or more people are wounded or killed. The second
Sunday, December 15, 2019
Compare and Contrast the Marketing Strategies of Li Ning Free Essays
English Language Centre Cover Sheet | Draft| X| Course Work Submission| Put an X in the box to show whether this is a draft or a credit-bearing coursework assignment Full Name (in pinyin)| | Yinqin Wang| English Name (optional)| | | ID Number| 1101133| Class (e. g. Y2_EEE_A1)| Y2_BAD_A2| Programme| Business Administration| Module Code| EAP105| Assignment Title| Compare and contrast the marketing strategies of Li Ning domestically and internationally| Submission Deadline| 22 October 2012 before 20:00| EAP Tutorââ¬â¢s Name| Jacqueline Banki| Final Word Count| 1057| I certify that: * I have read and understood the Universityââ¬â¢s definitions of COLLUSION and PLAGIARISM (available on p. We will write a custom essay sample on Compare and Contrast the Marketing Strategies of Li Ning or any similar topic only for you Order Now 31 of the current Academic Student Handbook of Xiââ¬â¢an Jiaotong-Liverpool University and in the 2011 ELC Student Handbook Appendix 2, 4, and 5). With reference to these definitions, I certify that: * I have not colluded with any other student in the preparation and production of this work; * this document has been written solely by me and in my own words except where I have clearly indicated and acknowledged that I have quoted or used figures from published or unpublished sources (including the web); * where appropriate, I have provided an honest statement of the contributions made to my work by other people including technical and other support staff. I understand that unauthorised collusion and the incorporation of material from other works without acknowledgement (plagiarism) are serious disciplinary offences. By uploading my assignment onto ICE, I formally declare that all the above statements are true. Scoring ââ¬â For Teachers Use (teachers may change descriptor labels below as needed)| Marker| Initials| C| O| G| V| R| Final Mark| First ââ¬â red pen| | | | | | | | Second ââ¬â green pen| | | | | | | | Third (if needed)| | | | | | | | For Academic Office Use| Other Penalties| Date Received| Days Late| Late Penalty| Marker Initials| Format (Y/N)| Plagiarism Code| Collusion Code| | | | 1. | | | | | | | 2. | | | | Compare and contrast the marketing strategies of Li Ning domestically and internationally With Chinese economy developing rapidly recent years and the huge success of 2008 Beijing Olympics, Chinese sportswear market has emerged a blooming scene. Not only the mighty foreign brands such as Nike and Adidas win the favor of Chinese people, which took 10. 5% and 7. % of mainland sportswear transactions respectively in 2011, the domestic brands such as Li Ning and Anta also occupy large market share (China Daily, 2012). Li Ning, the Chinese domestic sportswear brand which bears the name of renowned Chinese gymnastic athlete Li Ning, acts a leading role in Chinese sportswear market. Only secondly to Adidas, Li Ning possesses 7. 2% market share and keeps expanding (China Daily, 2012). Not satisfied with its immense domestic achievement, Li Ning strives for more enormous stage and switches its target to international market since 2011. Notably, on the one hand, the domestic marketing strategies of Li Ning, such as opening and streamlining numerous retail stores, are somehow quite different from the international strategies like using e-commerce approach. On the other hand, the strategies domestically and internationally also share several similarities like attaching importance to branding. The emphasis of this essay is to compare and contrasts the domestic and international marketing strategies of Li Ning. Although to some extent few of these strategies are alike, Li Ning has largely followed diverse approaches domestically and internationally. To begin with, there are some similarities between the market strategies of Li Ning domestically and internationally, such as investing more in branding to cultivate its long-term competitiveness. Specifically, both domestic and international strategies take steps to sponsor famed athletes or sports team to advertise the high quality and advanced functionality of its products, which aims to make people hold a favorable impression of Li Ning. For instance, in 2012 London Olympics, various overseas medal candidates like Spainââ¬â¢s basketball team were signed with Li Ning (Brandchannel, 2012). Also, Li Ning grasped Chinese top gold medal forecasts in multifarious sports events like ping pong and badminton, which includes Lin Dan and Wu Mingxia who enjoy the high popularity among Chinese people (Brandchannel, 2012). Especially, the athletes who are sponsored by Li Ning are inspired to publicize Li Ning not only by wearing its products. For example, immediately after Lin Dan won the gold though the spectacular final game, the logo of Li Ning at the jersey of Lin was tugged to display a gesture of appreciations, which makes the effect of advertising cracking (Brandchannel, 2012). Furthermore, domestic strategies are also similar to international strategies in targeting young generations. Domestically, Li Ning replaced old logo and slogan to make the brand more abut to the generation born after 1990s as well as establishes new ââ¬Å"sixth-generation storesâ⬠which attracting young clients (China Daily, 2011). World widely, Li Ning also focuses on young people because they are unbiased to Chinese brands, accustomed to shopping online and generally spend so much time surfing the Internet, which opportunely corresponds to the e-commerce strategy of Li Ning (Ad Age, 2011). Although the domestic and international strategies share some similarities, they nevertheless employ fundamentally different approaches in a number of key areas, such as using different channels to sell products. In other words, the strategies domestically direct to sell inventories mainly in solid shops, whereas the international strategies prefer using e-commerce, event marketing and digital media. In detail, numerous retail shops spread all over China are owned by Li Ning. Also, confronted the cooling Chinese economy in recent times, in order to raise the efficiency of entity sales, the company adopts measures that streamlining the network of the retail stores and entering lower tiers cities to speed eliminating premium brands by merger and acquisition(China Daily, 2012). When it turns to worldwide, to shun retail channels, Li Ning established its appropriative e-commerce sites as the only passageway to its products and released a delicate teaser video heavily on its Facebook page and twitter account (Voight, 2012). Also, microsites and events are relied to induce online buzz (Voight, 2012). In addition, the domestic and international strategies are dissimilar in the slogan and the images they are intended to shape. Domestically, Li Ning created a new slogan ââ¬Å"make the changeâ⬠to indicate that greatness is not undying, only changes can be perpetual, which not only nettles the slogan of Nike ââ¬Å"Live through your greatnessâ⬠, but also remodels the impression of Chinese people on Li Ning as a more high-end brand (Brandchannel, 2012). Internationally, the slogan ââ¬Å"straight out of new Chinaâ⬠demonstrates that its products leverage its rich Chinese culture and are diverse from the cheap, rough made-in-China goods as old perception considered (Voight, 2012). Furthermore, with regards to new marketing segments need to be expanded, Li Ning focus on Children garment domestically while women market segment internationally. Cooperated with local children garment firm Paclantic to design more attractive children sports and leisure clothing, the clothes could be sold in the franchised stores and affiliated shops of Li Ning in China (Wang, 2012). Nevertheless, the market segment of women who do not need intramuscular figures and desire equal positions with men are attached importance to by the international strategies of Li Ning (Warc, 2011). In summary, this essay has made comparisons and contrasts between the marketing strategies of Li Ning domestically and internationally. The domestic strategies, like the international ones, have strong sponsor awareness and also aim to attract younger generations. Despite that the international and domestic strategies have to some degree implemented similar strategies; essentially approaches are adopted in crucial areas, such as using different slogans, selling products by different channels and expanding different market segments. Although the e-commerce method ingeniously avoids complex retail channels internationally and the notion to achieve long-term profits domestically seem to be reasonable, Li Ning may ot achieve so many profits as they expected, because its vague brand positioning might cause the confusion and misconstrue of domestic people and its international consumers may despise Li Ning for its imitative logo and slogan which have some resemblance to Nike and Adidas. It is suggested that Li Ning should slow down its expansion and invest more to raise the quality and make some innovations instead of having large inventories discounted as a result of expanding too fast. Also, to have explicit brand positioning is crucial. Nonetheless, as Li Ning keeps adjusting corresponded to the changing situation and creating new products, it is too early to definitively judge whether Li Ning will have a promising future. References list Ad Age (2011). Chinaââ¬â¢s Li-Ning Takes on Nike, Adidas With U. S. E-Commerce Site. [online]à New York: Ad Age. Available from: http://adage. com/article/cmo-interviews/china-s-li-ning-takes-nike-u-s-e-commerce-site/231642/. (Accessed 12 October 2012) Brandchannel (2012). London 2012: Success as Li-Ning ââ¬ËMakes a Changeââ¬â¢ in Olympics Strategy. [online] New York: brandchannel. Available from: http://www. randchannel. com/home/post/2012/08/13/London-2012-Li-Ning-081312. aspx. (Accessed: 12 October 2012) China Daily (2011). Li Ning expects business to slow. [online] Beijing: China Daily. Available from: http://www. chinadaily. com. cn/bizchina/2011-01/18/content_11874065. htm. (Accessed: 12 October 2012) China Daily (2012). Chinaââ¬â¢s sportswear brands nurse Olymp ics hangover. [online] Beijing: China Daily. Available from: http://www. chinadaily. com. cn/business/londongames/2012-07/02/content_15542591. htm. (Accessed: 12 October 2012) Voight, J. (2012). Video Is Lifeblood of Li-Ningââ¬â¢s ââ¬ËNew Chinaââ¬â¢ Sneaker Launch. online] Charlotte: ClickZ. Available from: http://www. clickz. com/clickz/news/2166538/video-lifeblood-li-nings-china-snea ker-launch. (Accessed: 12 October 2012) Warc (2011). Li-Ning plans global push. [online] London: Warc. Available from: http://www. warc. com/Content/News/Li-Ning_plans_global_push. content? ID=e7907838-2cd7-4859-ae44-f1695abdbd52;q. ( Accessed: 12 October 2012) Wang, W. (2012). Li Ning rejoins race in childrenââ¬â¢s wear market. [online] Beijing: China Daily. Available from: http://www. chinadaily. com. cn/business/2012-05/12/content_15276320. htm. (Accessed: 12 October 2012) How to cite Compare and Contrast the Marketing Strategies of Li Ning, Papers
Saturday, December 7, 2019
Climate Change And Public Health Samples for Students â⬠MyAssignmenthe
Question: Discuss about the Climate Change And Public Health. Answer: Introduction Climate change has a negative impact on public health. Increased temperatures, extreme weather conditions, the rise in sea levels, and droughts are some of the negative outcomes of climate change that is affecting access to clean water and safe working environments. Paul, Diffenbaugh, and Kilpatrick (2017) warns on the coming public health calamity caused by climate change. Therefore, immediate action needs to be taken to prevent further degradation of the environment to prevent the heat that relates to with climate change. Having this in mind, the essay will discuss on how climate change is affecting public health and the expected public health challenges. How Climate Change is Affecting Public Health Glaciers are melting, sea levels are rising, and weather patterns changing. Extreme weather is becoming more frequent and intense, all this have detrimental effects on public health. The extreme heat leading to a significant increase in temperatures is contributing directly to respiratory and heart diseases, especially among the older population. For instance, in the heat of summer, Europe recorded approximately 70, 000 deaths. Further the high temperatures of raises pollens and many other allergens exacerbating respiratory and heart diseases (Perera 2017). In addition, the increase in rainfall caused by climatic change is affecting the supply of fresh water. The lack of fresh and clean water compromises hygiene increasing the risk of diarrhea that is killing around 750, 000 children under the age of five each year. Besides, the melting of polar ice is causing an increase in the volume of water bodies causing floods. Such floods contaminate clean water supplies increasing the chances of water- borne diseases. Further, the floods act as breeding grounds for mosquitoes, which leads to increase in Malaria cases (Lewis 2017). The Expected Public Health Challenges Climate change has posed major challenges in public health. Some of the expected public health challenges include an increase in waterborne and foodborne diseases, vector- borne illness, allergic and respiratory disorders, malnutrition, collective violence, heat disorders, and mental issues are some of the public health issues that will increase due to climate change. Further, vulnerable populations like minority groups, the poor, old people, children, and women are more at a disadvantaged position due to the health impact of climate change. Another expected public health challenge is widespread of diseases like Rift Valley fever, Malaria, West Nile virus, and encephalitis, this widespread is caused by the climatic changes (Kjellstrom, Briggs, Freyberg, Lemke, Otto and Hyatt 2016). Conclusion From the discussion, it is evident that climate change is the major cause of health related problems like respiratory and heart diseases; this poses a major health challenge to the public health. Individual choices and policies can reduce the detrimental effects of climate change producing health benefits. For instance, households and companies can adopt the use of clean energy, adopt safe use public transport, and adopt active means of movement like walking and cycling as alternatives to private vehicles. Therefore, if such measures are to be implemented, we could minimize carbon emissions and air pollutions, which is the leading cause of death. References Kjellstrom, T., Briggs, D., Freyberg, C., Lemke, B., Otto, M. and Hyatt, O., 2016. Heat, human performance, and occupational health: a key issue for the assessment of global climate change impacts.Annual review of public health,37, pp.97-112. Lewis, S., 2017. Extreme climate change: Damage and responsibility.AQ-Australian Quarterly,88(1), p.3. Perera, F.P., 2017. Multiple threats to child health from fossil fuel combustion: Impacts of air pollution and climate change.Environmental health perspectives,125(2), p.141. Paull, L.D., Diffenbaugh, N.S. and Kilpatrick, A.M., 2017, February. Drought and immunity determine the intensity of West Nile virus epidemics and climate change impacts. InProc. R. Soc. B(Vol. 284, No. 1848, p. 20162078). The Royal Society.
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